Marketing articles
In todays consumption oriented world, nothing happens without marketing. There are many choices and options with the customers. To satisfy different needs and wants of the consumers thousands of products and services have been created. Exchange of goods and services to satisfy the needs and wants of consumer is called in simple words Marketing. For […]
The world is going digital everyday. I remember good old days when the letters were written for communication. Post cards , envelopes , Inland letters were the common objects used for writing letters,and the postman used to be the king. He used to bring good and bad news. slowly but steadily things have changed . […]
We believe that through elections , we select mass leaders who will care about common man issues and work to solve them. it is not so anymore. It has become a self marketing exercise and a time to create new personal brands. Gandhi family is a national brand in India, be it Nehru .Indira Rajiv, Sonia […]
We are all aware that we are living in the world of consumerism. We want to travel at jet speed. we own many houses which may or may not be required. We like to read five newspapers, when one can be sufficient. There is information explosion through marketing , and product needs are being created […]
Marketing is ruling the roost today in the world. Being a student of both marketing and economics, i am always a confused person. We always believe that wealth creation is also a fundamental principal of economics. We are also aware that the ideal situation for abusiness to prosper is perfect competition. As the market turns […]
Marketing Plan is the central instrument for directing and and coordinating the marketing effort. The Marketing Plan operates at two levels Strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities . The tactical marketing Plan […]
we read about many success stories intertwined around marketing. take any industry , Telecom, education, automobile , real estate .Pharmaceutical etc , you will find many firms failing and few firms succeeding and reaching pinnacle of glory. What differentiate success from failure? is it marketing planning or just be present at the right moment and […]
Marketing is the science of knowing the needs and wants of your customers and fulfilling them by offering products and services. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly […]