Category Archives: Marketing

Marketing articles

Marketing Plan is the central instrument for directing and and coordinating the marketing effort. The Marketing Plan operates at two levels Strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities . The tactical marketing Plan […]

Marketing is the science of knowing the needs and wants of your customers and fulfilling them by offering products and services. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly […]