We believe that through elections , we select mass leaders who will care about common man issues and work to solve them. it is not so anymore. It has become a self marketing exercise and a time to create new personal brands. Gandhi family is a national brand in India, be it Nehru .Indira Rajiv, Sonia […]
Author Archives: HiteshKatyal
We are all aware that we are living in the world of consumerism. We want to travel at jet speed. we own many houses which may or may not be required. We like to read five newspapers, when one can be sufficient. There is information explosion through marketing , and product needs are being created […]
Marketing is ruling the roost today in the world. Being a student of both marketing and economics, i am always a confused person. We always believe that wealth creation is also a fundamental principal of economics. We are also aware that the ideal situation for abusiness to prosper is perfect competition. As the market turns […]
Values are our principles of life. there are not too many, and everybody is very well aware of what these values are but very few are who can follow these values in life. Values are universal, rational and leading to harmony. As we are not able to imbibe values in life there is disharmony.to imbibe […]
Today we live in the world of consumerism. Money is all pervasive. We want to buy everything. can happiness be bought over. this may be a question in everyone mind. happiness is a state of mind and emerges from the self. Nature has provided us everything for living . earth to lay air to breathe […]
this is time of consumerism. so much is being marketed. products and services. consumer is the same. Products and services are being acquired because they are necessary for living: not any more. products and services are now required for esteem, power, to be part of asocial strata , and many more reasons like investment purpose. […]
Marketing Plan is the central instrument for directing and and coordinating the marketing effort. The Marketing Plan operates at two levels Strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities . The tactical marketing Plan […]
We always read about success stories and get inspired to plunge in the field someone has excelled. That is greatest fallacy of our times. Various medias have made it very easy to spread half cooked knowledge for the sake of cheap marketing. We donot know that what havoc and turmoil we have created in society. […]
this world is in thick blanket of maya. Maya means illusion. this illusion hides the truth. I wanted to know self. but where is self. it is covered by Maya. sometime we look inside to search for our self. but that inner voice is lost in the din of outside world. the illusionary world . […]
we read about many success stories intertwined around marketing. take any industry , Telecom, education, automobile , real estate .Pharmaceutical etc , you will find many firms failing and few firms succeeding and reaching pinnacle of glory. What differentiate success from failure? is it marketing planning or just be present at the right moment and […]