The world is going digital everyday. I remember good old days when the letters were written for communication. Post cards , envelopes , Inland letters were the common objects used for writing letters,and the postman used to be the king. He used to bring good and bad news. slowly but steadily things have changed . Now we can communicate through email . similarly the advertising medium for products and services are going through a big change. a silent revolution is happening.
We as marketers used to rely on hoardings, print media , publicity materials like handouts , pamphlets to make aware the customer about products and services. There were some content of electronic media through television , radio. Direct marketing through personnel,dealer and distributors had larger role to play. but now the customer is global, market is global, which medium you think is appropriate. That is a question mark.
